December 11, 2025
Cafe Beautiful Jim Key popped up in a new apartment block on Wilson Ave last winter, and seemed immediately to be very popular. Michael suggested we give it a shot on a Thursday morning, when there was less of a contest for a table. The all-day menu largely covers the brunch items we expect - granola, bircher, avocado toast, French toast, a big breakfast, eggs on toast with a list of add-ons. It is scattered with vs, vgos, vgos and dfos, though it's missing a legend. I've no idea how they're veganising their smoked sausage and cheese roll but they'll allegedly do it.
Maybe it's not the best way to judge a cafe on the first visit, but I'm often drawn to a savoury muffin when it's on offer. The zucchini and parmesan one on offer here was rich and fluffy, great stuff. I cut through the cheese with a tropical fruit juice ($7). I also noticed a nice little list of other non-alcoholic drinks that I'd enjoy later in the day - butterfly pea and jasmine iced tea, housemade blood orange soda, and Non 1 Salted Raspberry and Chamomile.
Michael picked one of the more original items from the menu - curried soft boiled eggs teamed with mango chutney-spread toast ($22). It was silky, warmly but not hotly spiced, something he'd gladly come back for.
Our first encounter with Beautiful Jim Key was a very good one! It'll certainly be high on our list for a revisit.
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Beautiful Jim Key
7 Wilson Ave, Brunswick
0400 124 414
Accessibility: BJK has a flat entry and medium-spaced furniture, a mixture of bench seating along the wall, low tables with backed seats, then a high communal table with backless stools. We ordered at our table and paid at a low counter. We didn't use the toilets, but I think I spotted a reasonably spacious unisex cubicle.
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